Connecting with the Community
A key to unlocking the door
to the wider community.
Increasingly organizations of all kinds are working to become thought leaders for the companies, people, or communities that they serve. As such, they become trusted sources who move and inspire people. The Touchstones' themes are a natural vehicle for the congregation to become a thought leader in the community. Because the Touchstones themes are nonsectarian, they appeal to diverse people, including the “spiritual but not religious, ” as well as the “NONES” who are convinced that no religious tradition could ever appeal to them.
Faith in Action Packet
The Faith in Action Packet provides resources to act on the theme in meaningful ways within the congregation and the wider community. Such offerings can position the congregation as a vital “community center,” supporting membership outreach, as well as cultivating a strong and positive reputation in the community. Touchstones' Faith in Action can serve the needs of those in the community who want to participate in good works.
Social Media Plan
The monthly social media plan supports building visibility of the theme within the congregation, and, more importantly, building visibility of the congregation within the community in which it is located. Developed for use using the congregation's email list, website and facebook page, the social media plan consists of a calendar for sharing engaging materials (e.g., videos, Explorations, Netcards, and text, etc.). Following are examples of what Touchstones develops for sharing through social media.
Poster with the themes for the year.
Poster for each monthly theme.
Journal cover to invite subscriptions.
Explorations (as pdf files) can be emailed to your email list and posted on your website to engage people within your congregation and in the wider community.
open door policy, photo by frankieleon, July 12, 2012, (CC BY 2.0), https://www.flickr.com/photos/armydre2008/7559475100
Netcards (as jpegs) combine a beautiful photograph with a theme-based quotation for posting on your Facebook page.