Connecting with the Community
A key to unlocking the door
to the wider community.
Increasingly organizations of all kinds are working to become thought leaders for the companies, people, or communities that they serve. As such, they become trusted sources who move and inspire people. The Touchstones' themes are a natural vehicle for the congregation to become a thought leader in the community. Because the Touchstones themes are nonsectarian, they appeal to diverse people, including the “spiritual but not religious, ” as well as the “NONES” who are convinced that no religious tradition could ever appeal to them. This is done by posting a mothly theme poster, the front cover of the journal, and 31 "netcards" on the themes.
Netcards (as jpegs) combine a beautiful photograph with a theme-based quotation for posting on a Facebook page, Twitter, etc.
Poster for each monthly theme.
Journal cover to invite subscriptions.
open door policy, photo by frankieleon, July 12, 2012, (CC BY 2.0), https://www.flickr.com/photos/armydre2008/7559475100